Thanks for stopping by and deciding on making the right decision to choose Digital Advertising for your business! I'm sure many questions may arise so we've put together the most asked questions for you.

"How often will my ad run?"
Depending on what other businesses choose for their ad length, your ad's cycle will vary per hour. (e.g. Even with 40 advertisers all placing 15 second ads- yours would cycle approximately every 10 minutes, 24 hours per day. If 20 advertisers all placed 5 second ads, yours would cycle approximately every 1.6 minutes.) If only 5 Advertisers all placed 15 second ads - your ads would cyle approximately every 1.6 minutes.

See how it works?
Our goal is to have your ad cycle within the length of time it takes to sit at one traffic signal cycle. A red light averages about 5 minutes long at the intersections. This concept should allow your ad to be seen by most every person in a car waiting for a green light 24/7.

"About how many people will see my ad?"
As we said above with the "red light average", with appoximately 65,000 cars moving through that intersection every day and even more than that on weekends, your ad will reach tens of thousands of people daily so the money that you spend is just a small fraction than what you would pay for advertising for a newspaper ad or radio ad. You're ad is not buried like it would be in a newspaper or it is not missed since most people don't listen to the radio 24/7 and with only one ad on the radio being on the average of $70 - $150 per 60 seconds of air play, your ad displayed over 600 times a day (amount varies greatly depending on the amount of ads rotating) and over 4,200 times a week, your ad actually breaks down to costing you about 21.5 cents each impression. You can't get a better deal than that!

"What are the benefits of advertising on the Big Red Sign?"

• Location: Largest monument sign in the area, at the intersection of Interstate 95 and Route 3
• Visibility: Able to be seen on the Monument Sign as far away as ½ mile
• Traffic: 65,000+ cars daily (with peak traffic during rush hours and weekends)
• Eye-Catching: The LED displays moving messages
• Never Static: Change your message monthly or even weekly!
• Helpful: Not just for ads, the Big Red Sign also mentions community service announcements such as AMBER alerts and parade route information. All this helps train people to keep a look on the sign while sitting at the red light.
• Captive Audience: Strategically located in the middle of the monument sign at a traffic light, people don't go flying by; they are potential captive audience members to ads that cycle approximately every 1.6 minutes. (A red light averages 6 minutes long.)
• Cost Efficiency: Your ad on the BIG RED SIGN's LED screen has the potential to be displayed more than 600 times a day, for over 4,200 times a week at a cost of just 21.5 cents per impression. You can't get a better deal than that!

"Where do I send the order form after I download it from your site?"
Just fax it to 540-548-5697 with your credit card info and/or mail your check (remember, we won't display your ad until payment in full has been made), drop it off to our office in Central Park OR mail your filled out order form with payment information to:

Silver-Honaker, LLC
c/o Marketing Department
1201 Central Park Blvd.
Fredericksburg, VA 22401

"Who do I make my check out to?"
Silver-Honaker, LLC

"Can I pay with a Credit Card?"
YES! We've added the option to pay with a Major Credit Card (VISA, Mastercard, American Express), any Debit Card with one of the previous logos on it or electronic check.

"Can I purchase a whole year?"
Sure you can! We have special pricing for that which drops your "per-impression" price significantly!

"If I have any more questions, who do I contact?
Amy Peregoy at 540-785-3362 or email her at aperegoy@silverco.com.